Fleur
Restaurant
Brand Identity
Fika
ART DIRECTION, BRANDING
Sophistication & Touch of Urban Charm
Embodying the essence of modern culinary, Fleur is a local contemporary restaurant that came to life by seamlessly blending sophistication with a touch of urban charm. A harmonious fusion of vibrant colors and organic textures creates a visual narrative that mirrors the eclectic and diverse menu.
A Symphony of Colors & Textures
Inspired by the rich palette of colors and diverse textures found in their delectable dishes, the branding elements for this local contemporary restaurant are a true reflection of the culinary artistry within. The earthy tones from savory spices and the nuanced shades of indulgent desserts have all influenced the color scheme.
[ fee-ka ] noun.
A Swedish phrase to take a moment to appreciate the good things in life, usually accompanied by sweet baked goods and a coffee, which inspired for our coffee shop branding.
The Reflection of Scandinavian Minimalism & Aesthetics
Our aim is to bring the Swedish tradition of "fika" to life in a beautifully designed, minimalist and stylish setting that embodies the essence of Scandinavian aesthetics. Our brand is centered around the values of simplicity, comfort, and connection, and our goal is to create a space where people can take a moment to slow down and savor the simple pleasures of life, surrounded by clean lines, natural materials, and a calming color palette inspired by the Nordic landscape.
To Evoke a Sense of Peace & Serenity
Our aim is to bring the Swedish tradition of "fika" to life in a beautifully designed, minimalist and stylish setting that embodies the essence of Scandinavian aesthetics. Our brand is centered around the values of simplicity, comfort, and connection, and our goal is to create a space where people can take a moment to slow down and savor the simple pleasures of life, surrounded by clean lines, natural materials, and a calming color palette inspired by the Nordic landscape.
"Fika" is more than just a cup of coffee - it's a way of life. Inspired by the simplicity and elegance of Scandinavian design. From the natural materials used in our decor to the clean lines and muted color palette, every aspect of our brand is designed to evoke a sense of peace and serenity.
