Masterschool
Growth Marketing & Brand Design
Fika
ART DIRECTION, BRANDING
At Masterschool, I lead design and strategy for growth marketing initiatives across Masterschool Institute of Technology, which partners with the German government to deliver online tech education. I design and optimize performance ads, landing pages, OOH brand campaigns, and sales enablement materials.
OOH ad campaign in Berlin transportation displays.
Performance Marketing and Brand Strategy
While building and maintaining a flexible, recognizable brand identity across digital channels, I also play a key role in writing performance copy, shaping messaging based on brand knowledge, audience insights, and program-specific value propositions.
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Alumni Community Brand Identity
I created the brand identity for MasterClub—Masterschool’s alumni community—focused on supporting professional networking and career growth through a sense of connection, exclusivity, and shared success, under Masterschool's brand umbrella.
[ fee-ka ] noun.
A Swedish phrase to take a moment to appreciate the good things in life, usually accompanied by sweet baked goods and a coffee, which inspired for our coffee shop branding.
The Reflection of Scandinavian Minimalism & Aesthetics
Our aim is to bring the Swedish tradition of "fika" to life in a beautifully designed, minimalist and stylish setting that embodies the essence of Scandinavian aesthetics. Our brand is centered around the values of simplicity, comfort, and connection, and our goal is to create a space where people can take a moment to slow down and savor the simple pleasures of life, surrounded by clean lines, natural materials, and a calming color palette inspired by the Nordic landscape.
To Evoke a Sense of Peace & Serenity
Our aim is to bring the Swedish tradition of "fika" to life in a beautifully designed, minimalist and stylish setting that embodies the essence of Scandinavian aesthetics. Our brand is centered around the values of simplicity, comfort, and connection, and our goal is to create a space where people can take a moment to slow down and savor the simple pleasures of life, surrounded by clean lines, natural materials, and a calming color palette inspired by the Nordic landscape.
"Fika" is more than just a cup of coffee - it's a way of life. Inspired by the simplicity and elegance of Scandinavian design. From the natural materials used in our decor to the clean lines and muted color palette, every aspect of our brand is designed to evoke a sense of peace and serenity.
